Warwick Dyer virtually
created
the modern concept of "Parent TV"
Everywhere
you look parents are unable to cope with their children. From a
mother slapping a whining toddler in a supermarket queue to the
get-dressed now, temple-throbbing row every school morning in my
house. Who among us feels we are a good parent? Or even a
adequate one?
Bad parenting is as obvious as a disastrous outfit, more
repellent than a dirty kitchen, with direr consequences than
overspending on your credit cards. So while TV lifestyle sows
seek to improve how we dress, clean and decorate our homes or run
our finances, why is no programme dedicated to helping us raise
happier children?
The answer of TV bosses until recently would have been:
"Because who the hell would watch it?"
However, the notion that children are a television turn-off is
about to change. Currently in production are two new series
due to hit our screens next year, all of which marks the
beginning of a brand new makeover genre - Parent TV.
So why has parenting become such a hot TV subject?
Perhaps the astonishing ratings achieved by channel 4's
Cutting Edge documentary Bad Behaviour may help
explain TV's Sudden enthusiasm.
The programme, shown in July, had 4.3 million viewers,
comparing favourably with lifestyle shows such as Changing
Rooms (5 million), Ground Force (4.5 million) and
What Not to Wear (3.4 Million).
What made this programme so gripping was the way it followed the
exact makeover format: as seemingly hopeless case, a charismatic
and commanding expert - Warwick Dyer - and a miraculous
transformation.
The hopeless case in question was a couple called Diane and Fred,
so despairing of their daughter Georgina's tantrums that they had
asked social services to take her into care. Enter behavioural
expert Warwick Dyer. ....Georgina was transformed. The message
- that it is possible to change your life for the better simply
by breaking a malign pattern of behaviour - made for optimistic,
even moving, TV.
Now Bad Behaviour's unexpected success has helped give a
green light to a whole raft of parenting shows. Hilary Clarke,
its director, has been asked by C4 to create more documentaries
featuring Warwick Dyer's methods.
by Janice Turner -
Radio Times
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