Social and Behavior Change Communication: Demand Reduction Guidebook
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This guidebook provides easy-to-understand steps on how to use a social behavior change communication approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. Each step is illustrated by a case example from USAID’s Beautiful Without Ivory campaign. While the product focuses on the usage of wildlife products, its practical guidance can also easily be used in the context of other behaviours.
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