The most powerful behaviour change strategies are those that are based on a very good understanding of why people do not adopt the promoted behaviours and then effectively address the identified barriers. The better the understanding you have, the more effective the behaviour change activities you can design.

This site therefore provides you with the most useful know-how and tools required for understanding what prevents people from following the desired behaviour and what could motivate to adopt them. Let us know please if you think that an important tool or publication is missing.