Irrespective of whether your strategy aims to change behaviours through influencing policy makers, increasing the accessibility of services, providing people with the required skills, or changing social norms, it will always involve the use of communication messages and materials. The following guidance will help to ensure that your messages and materials are designed in the most effective way. Let us know if you think that an important resource is missing.
This guide gives project managers and IEC material developers a range of examples and practical tips on designing easy-to-understand communication materials. It helps with making your messages clear, ensuring optimal text appearance and layout, avoiding mistakes in translations, testing for readability and other essentials for effective communication.
2017, People in Need (PIN)
This short guidance is a part of PIN's Behaviour Change Toolkit. It explains how to design and pre-test your communication messages and materials.
Step-by-step guidance on designing social and behaviour change communication messages with lots of links to other useful resources.
UNICEF, et. al
This website provides vital messages and information for mothers, fathers, other family members and caregivers and communities to use in changing behaviours and practices that can save and protect the children's lives. It is based on the scientific findings by medical and child development experts around the world, and presented in simple language that can be understood and acted...
This brief paper offers a set of fundamental guidelines for the planning, design (or adaptation) and production of information, education, and communication (IEC) materials. It suggests a six–step approach, with each step supporting the next, which IEC material design teams should endevor to follow.
Step-by-step guidance on developing social and behaviour change communication materials with lots of links to other useful resources.
Johns Hopkins University
These tip sheets offer basic information about creating print, video, and radio materials. Included are tips about readability, images, content, and care of equipment.
Step-by-step guidance on how to effectively adapt existing SBC communication materials with lots of links to other useful resources.
This very practical checklist helps you to assess the quality of IEC materials, identify their main strengths and weaknesses, and propose options for their improvement.
This handbook is intended to help practitioners conduct simple, effective pretests of BCC materials. Its main focus is on materials related to HIV/AIDS prevention, however, the gudiance is very useful for materials covering other topics. This handbook will help you to 1) understand what pretesting is and why it is important; 2) learn different methods of pretesting; 3) determine whether...