On this site, you will find a selection of some of the best guides on ways to positively influence people's behaviours. They relate to various themes, such as health, nutrition, agriculture, employment and the natural environment. The guides represent the perspectives and experience of their authors, ranging from non-government organizations to private companies and government institutions. While terminology may differ, most of them are based on the same principles - define the target audience and the desired behaviour, understand the key enablers & barriers to change, and address these using the existing best practices.
Social and Behaviour Change: Insights and Practice
2019, GIZ
This practical guide introduces the essentials of social and behaviour change needed in the design, implementation, and evaluation of food and nutrition security programmes.
EAST: Four Simple Ways to Apply Behavioural Insights
2014, BIT
This document explains four simple principles – making a behaviour easier, attractive, social and timely (EAST) – whose effective use can significantly increase the adoption of the promoted behaviours. However, keep in mind that there is no ‘one-size-fits-all approach’. Keep in mind: Before using these principles, you should understand what is currently making a desired...
Enhancing Employment Promotion Interventions Through Behavioural Science
2020, GIZ
The document explains the main concepts and applications of behavioural science in the field of employment promotion. It covers the following topics:
- the factors that influence the behaviour of students, jobseekers, and firms
- the most common behavioural barriers and tools related to employment and labour market integration
- examples of...
The Little Book of Green Nudges
2020, UNEP, BIT
This brief guide provides 40 practical tips on how to encourage more environment-friendly behaviours through the use of various nudges. While it focuses on the context of school campuses, many of the tips are also highly relevant to other settings.
Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
2019, Rare, BIT
This publication offers introductory guidance to approaches and tools which can help you identify barriers and solutions to overcoming the world’s biggest conservation threats. These include: habitat loss and degradation, overexploitation, illegal wildlife consumption, human-wildlife conflict, and pollution.
Social Norms Lexicon
2021, IRH
This handy publication provides simple, clear definitions and examples for terms frequently used in social and behaviour change, with a special focus on social norms.
Social Marketing Behavior: A Practical Resource for Social Change Professionals
2008, AED
This guide looks at social and behaviour change from the perspective of social marketing, drawing lots of useful lessons and practices from the world of commercial marketing. It highlights the important of listening to the target audience and then using the so called 4 Ps of marketing (product, price, place and promotion) to promote the desired behaviours in the most effective manner.
Communications and Behaviour Change
CGN
This document explains what influences people’s behaviours (drawing extensively from psychology) and how governments and other actors can use a five-step process to design effective behaviour change communications.