Radio, TV, Internet and other mass media have the great advantage of being able to reach a large number of people while transferring not only facts but also emotions. The following resources focus on the use of radio programs. Let us know if you think that an important resource is missing.
2005, CHANGE Project
This well-written publication provides guidance on adapting, creating, testing, producing, placing and evaluating radio spots. Although its main focus is on malaria prevention and treatment, the promoted methods can easily be applied to many other topics.
2012, FHI 360
This on-line toolkit was designed to provide practitioners with a foundational understanding of what is needed to create compelling radio programming, as well as how to develop a more systematic approach to using interactive radio as one medium through which they share information with farmers.
2017, High Impact Practices
Mass media programming in reproductive health can influence individual behaviors by providing accurate information, building self-efficacy, and promoting attitudes and social norms that support healthy reproductive behaviors. This brief describes the evidence on and experience with mass media programming in family planning.
An evidence map of social, behavioural and community engagement interventions for reproductive, maternal, newborn and child health
This website provides an evidence map of existing research into the use (and effectiveness) of different types of social, behavioural and community engagement interventions for improving reproductive, maternal, newborn, and child health. It provides easy-to-access links to the available research findings that can be filtered based on country, health topics, and other criteria.